Worldline , the European leader in the payments and transactional services industry and number 4 worldwide, has recently become a WhatsApp Business Solution Provider for the distribution and provision of WhatsApp Business API, allowing companies to reach and connect with customers in a simple, secure and reliable way. Customers want to connect with companies in the same way they chat with their friends and family, through channels they regularly use in their daily lives. Therefore, it is essential to be present in all the media where customers expect to find them. WhatsApp Business API opens the door to better communications, leading to better customer engagement, greater trust, and lasting long-term relationships. Worldline’s solutions also include the possibility to automate the conversational flow through the implementation of bots to save time and resources and offer a satisfactory experience by providing instant messages to the customers 24/7 as well as the possibility of in...